Red Bull - For Real

Red Bull Media House was looking for an interesting way to tell some of the more unusual stories behind their most well-known athletes’ rise to prominence. Hailing from a broad range of sports, they felt the best way to truly capture the fun of each episode in this series was through animation.

By leveraging my connections with a leading senior producer for FIFA and an established animation team in France, we put together a pitch that delivered exactly what Red Bull were after. 8 episodes followed and it continues to be one of Red Bull’s most well performing digital series.