Udemy - Learning Made Easy

Udemy is one of the fastest growing online education platforms around. They wanted to create student testimonial and direct response videos for three of their key markets: Brazil, India, and Japan. What began as a digital focused campaign soon morphed into a TV ad campaign as the coronavirus pandemic halted all new productions. We swiftly repurposed the digital videos into TV ad spots.

As Project Manager and Production Coordinator, I created SOWs, managed client’s expectations, sourced the local partners, coordinated with each team to ensure they met the brief and delivered on time, and handled the budgeting across the project.


Brazil

Brazil student testimonial, digital version.

Local partner: Volt Films.

Brazil direct response ad, digital version.

Local partner: Volt Films.

India

India student testimonial, digital version.

Local partner: Hardik Contraktor

India direct response ad, digital version.

Local partner: Hardik Contraktor

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